COMMERCIAL DIRECTOR, NON-RAGDOLL BRANDS
REF 301831
LOCATION: LONDON
CONTRACT TYPE CONTINUING
JOB CATEGORY: BBC WORLDWIDE
CLOSING DATE FOR APPLICATIONS 5 MAY 2010
JOB DESCRIPTION
JOB TITLE: Commercial Director, Non-Ragdoll Brands
REPORTS TO: Managing Director, Children’s & Licensing
DIVISION: Children’s & Licensing / Magazines
JOB PURPOSE
To manage the strategic development of the Non-Ragdoll brands in the BBCW portfolio (Charlie & Lola, 3rd & Bird, Zingzillas, Wibbly Pig & Dirt Girl World) to maximize their long term value
DIMENSIONS
BBCW’s Children’s & Licensing Division is responsible for the management of all pre-school brands within the organisation and their exploitation via licensing, DVD and digital media. The division has had considerable success in the past with shows such as Teletubbies, Tweenies, etc, but has not been able to build a sustainable portfolio of brands which generates consistent levels of profit.
One of the key shortcomings of the Division has been a lack of focused management for the individual brands and this role is designed to address that. With a supporting team, of 2/3 brand managers, this role will be required to develop and execute global brand strategies for each of these brands that will ensure those brands deliver maximum value to BBC Worldwide.
Reporting on a day-to-day basis to the MD of BBCW Children’s & Licensing, this role will have P&L responsibility for the above brands with the ultimate aim of maximizing their long term value.
PRINCIPAL ACCOUNTABILITIES
This role would be responsible for:
Developing a rolling 5-year business plan for each brand
Working with internal and external teams including the underlying rights owners, Channels, TV Sales, Licensing & Retail, DVD, Books, Magazines, Live Events, etc to deliver that business plan by ensuring the brands retain a high level of awareness and interest amongst key target audiences and a strong presence at retail around the world.
Overseeing all communication involving the brand, whether it be to consumers, trade, or any internal or external stakeholders.
Managing the day to day relationship with Rights Owners and ensure that BBC Worldwide delivers an exceptional level of service to our partners.
Managing a team of UK-based Brand Managers who are collectively responsible for the day-to-day oversight of the brands.
Helping to manage a team of two in the US who are responsible for all brand activity in that region.
CLICK HERE TO APPLY
REF 301831
LOCATION: LONDON
CONTRACT TYPE CONTINUING
JOB CATEGORY: BBC WORLDWIDE
CLOSING DATE FOR APPLICATIONS 5 MAY 2010
JOB DESCRIPTION
JOB TITLE: Commercial Director, Non-Ragdoll Brands
REPORTS TO: Managing Director, Children’s & Licensing
DIVISION: Children’s & Licensing / Magazines
JOB PURPOSE
To manage the strategic development of the Non-Ragdoll brands in the BBCW portfolio (Charlie & Lola, 3rd & Bird, Zingzillas, Wibbly Pig & Dirt Girl World) to maximize their long term value
DIMENSIONS
BBCW’s Children’s & Licensing Division is responsible for the management of all pre-school brands within the organisation and their exploitation via licensing, DVD and digital media. The division has had considerable success in the past with shows such as Teletubbies, Tweenies, etc, but has not been able to build a sustainable portfolio of brands which generates consistent levels of profit.
One of the key shortcomings of the Division has been a lack of focused management for the individual brands and this role is designed to address that. With a supporting team, of 2/3 brand managers, this role will be required to develop and execute global brand strategies for each of these brands that will ensure those brands deliver maximum value to BBC Worldwide.
Reporting on a day-to-day basis to the MD of BBCW Children’s & Licensing, this role will have P&L responsibility for the above brands with the ultimate aim of maximizing their long term value.
PRINCIPAL ACCOUNTABILITIES
This role would be responsible for:
Developing a rolling 5-year business plan for each brand
Working with internal and external teams including the underlying rights owners, Channels, TV Sales, Licensing & Retail, DVD, Books, Magazines, Live Events, etc to deliver that business plan by ensuring the brands retain a high level of awareness and interest amongst key target audiences and a strong presence at retail around the world.
Overseeing all communication involving the brand, whether it be to consumers, trade, or any internal or external stakeholders.
Managing the day to day relationship with Rights Owners and ensure that BBC Worldwide delivers an exceptional level of service to our partners.
Managing a team of UK-based Brand Managers who are collectively responsible for the day-to-day oversight of the brands.
Helping to manage a team of two in the US who are responsible for all brand activity in that region.
CLICK HERE TO APPLY
