Design Marketing plan in terms of campaigns and P&S for the Consumer segment (High Value and Mass Market groups)
Support and PMO campaign and P&S implementation (conducted by P&S) assisting the implementation process with content related information and ensuring implementation follows designed concept
Collect cross-functional business requirements and feedback for new developments
Develop full ownership of the Consumer segment through a comprehensive understanding of the Consumer segment, leveraging support of the Business Intelligence Unit when necessary
Maintain and update Consumer segmentation (High Value and Mass Market) - reassess as necessary
Perform idea challenge/ screening/ filtering and validation of potential initiatives suggested by the Consumer segment teams before final delivery and approval by marketing director
Manage the deployment of VBM practice contributing for the optimization of the customer experience in terms of campaigns and customer touch points - included cross- and up-sell activities, acquisition promotions and save team initiatives
Manage all relevant aspects of the Consumer segment that can affect the value proposition of the segment - ensure retro-feeding from Sales to develop/improve value proposition
Ensure the commercial tracking (commercial KPIs) of the P&S and campaigns launched and share the feedback with the required parties
Monitor segment performance and report to the Marketing Director
Monitor budget control of the different segments to ensure profitability
Manage the creation, delivery, and implementation of the Consumer segment strategy to achieve set targets
